![]() ![]() Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. You can even consider it a preview of what your annual report will look like in the new year. Instead of spelling out for your supporters each way their donation dollars kept the needle moving forward for your organization, make your recap dynamic and visual. Read on for our tips on writing a year-in-review recap that your fans and friends (and family) will actually want to read… Show, don’t tell So how do you send a year-in-review to your supporters that avoids the humblebrag cliches? And yet, this is the friends and family that actually wants to hear from you. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. “ Season’s greetings to our friends and family!!! ” it reads at the top. ![]() You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge. You know the moment: You’re going through your mail when you catch the hint of a red envelope. ![]()
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